Our Work

Recruiting talent in the Healthcare and Hospitality sectors has always been a significant challenge, marked by fierce competition for candidates, a scarcity of international talent, widening skills gaps, and the high-pressure nature of the roles themselves.

Summerset, a leading name in retirement villages, faced these challenges firsthand when seeking to bolster their Food Services division. Tasked with filling 50-60 Chef roles across their facilities, they encountered stretched hiring managers, time constraints, and difficulty maintaining an effective recruitment process. To overcome these barriers and ensure their kitchens continued to provide exceptional service, Summerset turned to Haines Attract for a strategic recruitment solution.

Understanding the unique pressures and nuances of the Hospitality sector, we partnered closely with Summerset to deliver a fully outsourced recruitment solution tailored to their needs. This included building individual relationships with hiring managers nationally who had taken various approaches to hiring.

Key elements of our approach included:

• Dedicated Recruitment Team:
  We established a team with in-depth knowledge of Summerset's culture, values, and the specific requirements of Chef roles. This team became an extension of Summerset's operations, fostering consistency and trust.
• End-to-End Recruitment Management:
  From sourcing to onboarding, we handled every step of the process, providing hands-on support to hiring managers and ensuring a seamless candidate experience.
• Custom Campaigns:
  To set Summerset apart in a competitive market, we developed a bespoke careers landing page, branded recruitment materials, and targeted media campaigns designed to boost visibility and attract the right candidates.
• Multi-Channel Sourcing Strategy:
  Leveraging various platforms and networks, we tapped into active and passive candidate markets to maximise reach.
• Talent Pool Development:
  We built and maintained talent pools, ensuring a steady pipeline of potential candidates for future roles.
• Role Success Profiles:
  These profiles helped define key competencies and attributes, ensuring candidates aligned with Summerset's operational needs and cultural values.
• Process Optimisation:
  By re-engineering the recruitment process and implementing technology, we streamlined candidate engagement and significantly reduced time-to-hire.