Our Work
GROWTH IN A TIME OF CLOSED BORDERS FOR SLR/4SIGHT
With work increasing nationwide, and offices located across New Zealand in the Bay of Islands, Auckland, Tauranga, Hamilton, Gisborne, Wellington, Christchurch, and Dunedin, SLR/4Sight required a plan to resource and grow in a tight market with increased client demand.
DELIVERABLES
Attraction story, Digital marketing campaign, Recruitment Outsourcing, Market mapping
CHALLENGE
SLR/4Sight were growing at a rate faster than they could maintain, exacerbated by closed borders, as well as an increased awareness of our environment, and growing work from hospitals, schools, and commercial builds.
For them, recruitment had been organic over the last decade or so. And although their approach had gone well initially, it wasn't going to work forever. There was no set process, story, or structure. And there was further need for an increased profile to support candidate engagement.
SLR/4Sight's goal was to foster and attract the best talent to support clients and the environment, and the ask of us was to support from a media and attraction perspective as well as support with dedicated proactive sourcing efforts to bolster candidate pipelines.
SOLUTION
The solution for SLR/4Sight was to utilise HainesAttract as an outsourced recruitment partner.
We created the proposition: “the ideal environment starts with yours.” which allowed SLR/4Sight to put the candidate and existing staff at the heart of everything. By creating the ideal environment for its people, the business creates the ideal environment for its clients and communities.
A strategic recruitment marketing plan saw us building awareness and engagement with a mix of traditional, digital, PR, and social advertising. The campaign included sponsored articles and videos on news sites such as TVNZ and NZ Herald as well as programmatic display.
In addition to recruitment marketing, the dedicated recruiting team supported SLR/4Sight by completing Market Mapping activity. This allowed us to see the breadth of the recruitment challenge, market insights and where available talent was. We worked together with hiring teams to capitalise on proactive approaches to candidates.
Having a clearly defined story, meant that our recruiting team were able to share and show SLR/4Sight's opportunities, ambitions and goals when engaging and connecting with potential candidates. This also ensured SLR/4Sight had a unified and singular voice in the market.
SLR/4Sight are a dynamic business that really value their people and the impact they make, and for our team it's been a joy to support their ambition.
- 2,500 careers site visits
- 30 hires
TESTIMONIAL
“This was a very different type of recruitment campaign for SLR/4Sight to commit to, but we have seen positive results. It was essential that we communicated what we were doing to all our teams, and in my view, the campaign helped to raise awareness internally as well as externally. We found our teams reaching out to their professional networks, candidates contacting us to understand more, and people commenting that they had seen us “everywhere” on their social media and search platforms! We have made a number of great hires over the last 4 months or so since the campaign launched.”
Connect with us
We understand that not one size fits all, that's why we offer solutions tailored to suit your specific recruitment challenges. Find out how we can help you attract and engage the talent you need with a free consultation.