Our Work
WORK THAT MATTERS FROM DAY ONE AT RESERVE BANK
Background and Challenge
The Reserve Bank of New Zealand (RBNZ) plays a critical role in maintaining the country's financial stability, managing monetary policy, and ensuring the supply of banknotes and coins. Traditionally, the Reserve Bank had conducted graduate recruitment campaigns, but in 2020, they sought to elevate their approach. Their goals included:
- Attracting a more diverse range of candidates.
- Creating a fresh, standout campaign that highlighted their unique value proposition.
- Designing a flexible framework that could cater to graduates, interns, and scholarship programmes.
Our Approach
To address these objectives, we developed the concept: "Work that matters from day one."
- Graduate Insights:
The concept was inspired by feedback from current graduates at RBNZ, emphasizing the meaningful and impactful work they experienced from the start of their careers. - Professional Photography and Testimonials:
We conducted a photography session with current graduates, capturing authentic, relatable images. These visuals were paired with quotes from graduates and interns, offering prospective candidates a genuine glimpse into life at the Reserve Bank. - Comprehensive Campaign Assets:
We designed and delivered a full suite of materials, including:- Banner artwork for digital advertising.
- Collateral design and printing for events and outreach.
- A cohesive media plan to ensure maximum reach and impact.
Impact
The "Work that matters from day one" campaign resonated strongly with its target audience, effectively showcasing the Reserve Bank as a place where graduates and interns can make a difference from the start of their careers. By blending real-life stories with professional visuals, the campaign conveyed authenticity and trust, positioning RBNZ as an employer of choice for talented graduates and interns.
Additionally, the flexibility of the campaign allowed RBNZ to seamlessly integrate messaging across their graduate, intern, and scholarship programmes, ensuring consistent branding and outreach. The campaign successfully elevated RBNZ's employer brand while attracting a broader and more diverse pool of candidates.
Connect with us
We understand that not one size fits all, that's why we offer solutions tailored to suit your specific recruitment challenges. Find out how we can help you attract and engage the talent you need with a free consultation.