Our Work
A PARTNERSHIP APPROACH WITH THE MINISTRY OF TRANSPORT
We've worked with the team at the Ministry of Transport for six years and partnered on lots of different recruitment marketing challenges in that time. Sometimes, the answer is more than straight-up recruitment marketing. And looking to fill multiple roles at a time when we know competitors are after the same talent, is one of those times.
DELIVERABLES
Fresh creative, Programmatic display campaign, Social media campaign, Job boards and niche media for each job family
CHALLENGE
The Ministry of Transport had 10+ roles upcoming within the Policy Advisor and Strategic Adviser space in both the Wellington and Auckland market. These roles spanned from Graduate right through to Senior level. To cut through the competitive public policy space, they knew they'd need to do something fresh and unconventional to showcase their brand outside of the normal day to day advert posting. They knew their target audience would know what the roles entailed but were worried they would get lost in the competition for talent.
SOLUTION
Working in partnership with a very knowledgeable client, we unearthed the points of difference the Ministry could offer candidates and combined that with our media and targeting expertise. The result? A tailored campaign fit for budget and scope was sent out to the market. Over the course of the campaign over 700 applications were received and the positions were successfully filled.
- 700 applications
- All roles successfully filled
Connect with us
We understand that not one size fits all, that's why we offer solutions tailored to suit your specific recruitment challenges. Find out how we can help you attract and engage the talent you need with a free consultation.