Our Work

InterGroup, a New Zealand-based industrial and infrastructure services provider, faced significant challenges in their recruitment efforts, and although a New Zealand success story, lacked employer profile and brand awareness. Despite securing multiple contracts, they continued to struggle to attract top talent due to their limited brand recognition in the New Zealand market.

Compounding this issue, their outdated career page was not user-friendly, offering a poor candidate experience and lacking an applicant tracking system (ATS) to streamline recruitment processes. InterGroup needed to build a strong employer brand, improve candidate engagement, and attract a diverse range of talent across their roles.

Creative Concepts

We engaged directly with InterGroup employees to uncover the essence of what made the company special. It was clear that InterGroup's strength lay in its people. This inspired the “Character Building Careers” concept, highlighting the grit, authenticity, and camaraderie that define their workplace. The messaging resonated with candidates by setting realistic yet appealing expectations—acknowledging that while the work might be tough, it's also fulfilling and fun.

The creative concept was brought to life through compelling job ads, engaging video content, and authentic photography that captured the personalities and stories of InterGroup's team, such as “Waha” (nicknamed for his chatty nature) and Lochlan, known for his red hair.

Career Page and ATS

We overhauled InterGroup's career page, making it candidate-focused, modern, and engaging. The new site featured videos, images, and stories of the “Characters” that make InterGroup unique. This transformed the career site into an inviting digital hub for candidates while enabling seamless application tracking and data management for the company.

Media Campaign

A targeted media campaign distributed the creative assets across digital channels to drive traffic to the new careers page. Platforms were chosen strategically to reach the right audiences, amplifying InterGroup's brand visibility and showcasing its appeal as an employer of choice.