Our Work
FOODSTUFFS BECOME FOODIES
Proudly 100% kiwi owned and one of the country's largest organisation, Foodstuffs is better known to audiences as their supermarket brands; New World, Pak'nSave and Four Square. However, the Foodstuffs brand was often lost when presenting themselves to the market.
DELIVERABLES
Employer branding, Video, Career site landing site, Creative concept and imagery
CHALLENGE
With so many brands sitting under one organisation, Foodstuffs were struggling to present themselves as one unified Cooperative. They needed our help to present themselves with a strong employer branding presence to potential candidates, as well as increase internal staff engagement from across all their various brands.
SOLUTION
We used our employer branding expertise to come up with the Foodies concept - where everybody that works for Foodstuffs became Foodies rather than employees. We also focused on internal engagement and worked with Foodstuffs to present their new identity to the market via engaging video and visual content.
Want to know more? Connect with us.
Connect with us
We understand that not one size fits all, that's why we offer solutions tailored to suit your specific recruitment challenges. Find out how we can help you attract and engage the talent you need with a free consultation.